MacDaddy/s, an Arroyo Grande manufacturer of precious metal and gemstone fishing lures and flies, announced it has selected platinum as the signature medium for its new &#8220Fishing for a CureC breast cancer campaign.

A solid platinum lure with a ribbon design in pink sapphires is the lead item this year. Matching earrings are available, and the hooks are removable to allow the lure to be worn solely as jewelry.

Mac McBurney, co-founder and chief designer of MacDaddy/s Fishing Lures Inc., said 10 percent of the proceeds from all pink ribbon lure sales throughout the year will be donated to breast cancer research and recovery.

In addition to the solid platinum lures, the company plans to offer a line of copies to allow participation in the campaign by patrons at lower price levels.

Those include 14K gold lures with pink sapphires, and sterling silver lures with pink cubic zirconia settings. Pricing for those versions is expected to begin at ,49.95.

No price was announced for the platinum version.

For more information, contact MacDaddy/s Fishing Lures at 131 Bridge St., Suite A, in Arroyo Grande 93420; call 234-4789; or visit www.MacDaddysfishinglures.com.

July 12, 2007